Expedia Group
From cautious to bought-in. Make, make, make.
We ran an AI prototyping session with Expedia Group's design leadership in London. The brief was deceptively simple: make, make, make.
The room included the full design org (product, content, UX research, customer advocacy) and the full spectrum of AI comfort, from seasoned adopters to people picking up AI coding tools for the first time.
We set the stage with a talk on the future of product, then generated a quick, data-driven visualization to help people get comfortable with the tools. Next we worked with real datasets, writing queries and exploring large volumes of data in natural language. That set up the biggest chunk of the day: pulling those pieces together to build working prototypes that people could take with them.
People went from cautious to bought-in fast. When you build something real from data in 60 minutes, the conversation changes.