From AI Potential to Real-World Impact
Haavn works with high-performing creative, product, and technology teams ready to lead with AI.
Built on 15+ years at Google, YouTube, Apple, and Meta.
We bring experience in designing and scaling emerging technologies - from first launch to global adoption. That means understanding users, leading high-performing teams, and knowing how real change happens inside complex systems.
Applied Intelligence, Custom-Fitted to Your Needs
We turn emerging AI into workflows, processes, and tools your team can understand and use. Before each engagement, we work with your team to understand how you work and where there’s opportunity for co-creation and meaningful AI augmentation. Everything is designed around your existing systems and context.
Your Team,
Augmented
We tap a global network of domain-specific AI specialists — think AI Designers, world-class Vibe Coders, and people experimenting on the fringes of AI Filmmaking. For each engagement, we bring in practitioners who pair deep technical knowledge with real-world experience, selected for their ability to spot where AI where it could make the most impact.
AI should amplify human creativity, not replace it. Our approach is practical, people-centered, and always grounded in real-world workflows.
Our Offerings
We audit workflows, tools, and team structures to identify where AI can drive real value. Our assessments combine stakeholder interviews, qualitative research, and hands-on workshops to surface opportunities and build a grounded, actionable roadmap.
AI Readiness & Strategy
We start by assessing your organization’s current processes to identify where AI can drive real value. Our assessments combine stakeholder interviews and co-created session to surface opportunities and build a grounded, actionable roadmap.
Hands-On AI Workshops
In 1-2 day sessions, we work with your team to explore AI use cases through hands-on experimentation. These workshops enable teams to quickly identify what’s possible, what’s valuable, and where to begin.
Fractional Team-in-Residence
For longer engagements, we act as your AI department-in-residence. We guide strategy, prototype applications, train teams, and provide ongoing support.
Leadership Offsites & Bespoke Workshops
We design and facilitate sessions that guide leadership teams in navigating AI- from tactical next steps to broader strategic positioning. Sessions are grounded, clear, and built around your business.
Creative AI Pipelines
We partner with teams to apply AI to the creative process - from branded image generation to AI-augmented video production. We guide tool and model selection, design systems integration, and upskilling.
Future of Work
AI will fundamentally alter how teams operate and deliver results. Let’s explore formats, experiments, or additional ideas for collaboration.
Who We Are
Haavn is a tight-knit consultancy of facilitators, specialists, and enthusiasts. In the face of uncertainty, excitement, and accelerating change, we help teams find their footing - and their place - in an AI-powered future. We act less like traditional consultants, more like trusted guides, supporting people as they navigate the unknown with clarity and calm.
Founders & Facilitators
Mary Hurd
Mary helps people and teams make sense of change. For the last decade, she’s built products, shaped brands, and led high-performing teams - designing experiences that make complex technology easier to understand, adopt, and use. Across her career as a facilitator and strategist - at places like Google, Meta, and early-stage startups - she’s launched AI-powered products, built global enablement programs, and led initiatives that bridge product, education, and innovation.
Sebastian Assaf
Sebastian brings over a decade of experience from Google, YouTube, and Apple to the challenge of defining visual identities for new technologies. At YouTube, he led art direction for the platform's first advanced effects suite, combining top creative talent with cutting-edge AI to empower millions of creators. Working with Google Research's speculative design team, he shaped early concepts and user experiences for pioneering AI technologies, including early versions of Gemini, AI operating systems, and AI agents.